Created around a theme that would pique the interest of anyone thinking about real estate, the MVPs give you the perfect excuse to pick up the phone and call the people on your list. In simplest terms, the way the MVPs work is that you email out a report, then call your contacts and ask “Hey, did you see that report I sent out?”


Of course, to implement the campaign with the greatest degree of success, there are a few more recommended steps. In this section, we cover the technology you will need and a suggested campaign process. We conclude with a list of suggested variations you could take on the campaign once you’ve mastered its basic implementation.



 

Technology You Will Need


  • If you choose to use the Blog Post, you will need a website that allows you to create posts. 
    • As a Coaching Club member, the posts are uploaded automatically to your AgentID Site if you have it activated. Click on the “AgentID Site” course card in your Paperless Agent Dashboard to get started.



  • A Facebook Business Page



  • OPTIONAL: A LinkedIn Profile Page, an Instagram Account, a Pinterest Account



Monthly Value Program Process


Assuming you have a website on which you will host the Blog Post – or that you will use the AgentID Site – and that you have organized your contacts in your CRM, that sequence is as follows:


The Basics

Step

Action

Time to Complete

1

Publish the Blog Post

1 minute

4

Customize the Cover Letter Email Template with your information

1 minute

5

Edit the PDF Report with your contact information

1 minute

3

Email your network the customized PDF Report and Cover Letter Email

1 minutes

4

Post on preferred social media channels

5 minutes

5

Use the Phone Script to call your network

A few days


Now let’s show you the basics of the campaign in more detail, assuming you have an organized CRM and are using the Paperless Agent marketing tools (AgentID Site and Marketing Suite). You can also review this process from each month’s Campaign Calendar.


The Basics - In Detail

Step

Action

Time to Complete

1

Download the collateral from the current month's digital campaign

1 minute

2

Review the Blog Post and edit as necessary to make it applicable to your market

5 minutes

3

Customize the Cover Letter Email Template with your information

1 minute

4

Edit the PDF Report with your contact information

1 minute

5

Add any new leads from last month to your database and export your list to a CSV

5 minutes

6

Upload that CSV file to the Marketing Suite to create a subscriber list

1 minute

7

Select the corresponding newsletter template in the Marketing Suite and add your edited Cover Letter Email Template to the “intro” section

1 minute

8

Send it to your selected contacts

1 minute

9

Connect with any new leads from last month on social media (Facebook, LinkedIn Instagram and Pinterest)

5 minutes

10

Publish the Facebook Post text and image to your Facebook Business Page to drive traffic to your Blog Post

1 minute

11

OPTIONAL: Publish the Instagram, Pinterest, and LinkedIn Posts

1 minute each

12

Make a list of contacts in your network who you haven’t called in the past 90 days

5 minutes

13

Use the Phone Script to follow up with these contacts

A few days


As you can see, the “admin” part of the MVPs only takes about 30 minutes. The majority of your time using them will be spent on the phone, having quality conversations with the people in your network. What a valuable way to utilize your prospecting time!