Created around a theme that would pique the interest of anyone thinking about real estate, the MVPs give you the perfect excuse to pick up the phone and call the people on your list. In simplest terms, the way the MVPs work is that you email out a report, then call your contacts and ask “Hey, did you see that report I sent out?”

Of course, to implement the campaign with the greatest degree of success, there are a few more recommended steps. Watch the video below to learn more.


Refer to the links below for more instructions and "how-tos" for each step. And make sure to download or subscribe to the Calendar of Activities for the Monthly Value Programs so you are sure never to miss anything!

Step 1: Publish Useful Real Estate Info

Step 2: Send the info to people you know

Step 3: Share a 1-Minute video

Step 4: Post info on social media

Step 5: Individual messaging follow up