To access the monthly blog posts and media content, called the Monthly Value Programs or MVPs, please login to your Paperless Agent Dashboard:
Once you are signed in, click on the "Monthly Campaigns" tab under the Marketing product card:
That will take you to the Monthly Value Programs Roll Up Page:
Getting Started with the MVPs
If you are new to using the MVPs, start with the button "How to Use the MVP." This will take you to a short video explaining how the MVPs work to increase your repeat and referral business and the five simple steps to implement them.
If this is the first time you've heard of the MVPs, or if you feel like you could use more detailed guidance, click on "First Time Sending the MVP." This will take you to a detailed implementation plan using one of our "Evergreen" campaigns, which can be sent to your database no matter the time of year.
Choosing Your Campaign
The Monthly Value Program campaigns are organized into three sections on the Roll Up Page: Newest Campaigns, Evergreen Campaigns, and the Archive.
The Newest Campaigns will be the three most recently released MVPs. If you setup your AgentID Site for the first time right now, the three MVPs listed here would be the three blog posts that are automatically published to your site.
Evergreen Campaigns can be used throughout the year. They are the perfect choice if the newest MVP isn’t quite your style, or if you’d like to add in an additional campaign to your marketing for the month. Evergreen Campaigns are organized into three subsections: campaigns for home sellers, campaigns for home buyers, and campaigns for both home sellers and buyers.
And finally, the Archive is a list of all previously released MVPs, organized in reverse-chronological order. Be aware when using MVPs from the archive that campaigns older than 3 months may not be relevant to today's market. Use this section primarily for inspiration when creating your own campaigns.
Finding the Campaign Materials
To get the marketing materials for each campaign, simply click on the title of the MVP you'd like to use.
You will immediately be able to see a preview of the campaign from the slider at the top as well as download all the campaign materials at once in the form of a zip file.
If you scroll down, you will see a calendar of implementation activities and an overview of the instructions for using the MVP again.
You can also access the MVP campaign materials without downloading the zip file. Each part of the campaign is available from this page under the section titled "Marketing Materials."
Click on the button of the marketing piece you'd like to look at to get specific instructions and that material. For example, this is what it looks like when you click on "Blog Post":
Note: This design is new as of September 2019. Older MVPs will look differently. If you have any problem with them, please email firstname.lastname@example.org.