Online video is quickly becoming the most important form of online marketing. According to one source, one-third of all online activity is spent watching video, and perhaps even more startling, marketers who use video increase their revenue 49% faster than non-video users.


Filming videos can be daunting for those of you not familiar with the process, but you have a solid starting point with the Monthly Value Programs! 


A NOTE ABOUT EQUIPMENT:

These days, any smartphone will have a good-enough camera and microphone to use it for a 1-minute video. Just make sure you're in a quiet place with a lot of natural light! Then you can use your phone's native editing feature to clip out any bloopers.


If you’d like more tips, review this Member Training for more info on “Shooting “Selfie-Style” Videos Like a Superstar.”




Finding the 1-Minute Video Script & Post from the MVP


The easiest way to find the posts from the Monthly Value Program is from your desktop. Follow the instructions below:

  1. Navigate to the MVP Page by choosing your Campaign from the MVP Roll Up Page
  2. Scroll to the "Marketing Materials" section of the page and click on the button titled "1-Minute Video Script"
  3. Click on the "Review the Script and Post" button, which will open up the post in the Social Post Library
  4. Watch the example video
  5. Click the button labelled "1) Download the Script" to download the 1-Minute Video Talking Points
  6. Film and edit your video using the script




Posting Your 1-Minute Video to Facebook


When you've completed your video, you're ready to post it! Follow the instructions below to post your video to Facebook from your desktop:


  1. Navigate to the 1-Minute Video Post & Script page (where you downloaded the talking points, above)
  2. Click the button labelled "2) Copy the Caption" to copy the post caption to your clipboard
  3. Click the button labelled "3) Share the Post" button to view the share popup.
  4. Click the Facebook button
  5. Navigate to your Facebook Business Page
  6. Click on "Create Post"
  7. Click into the box that appears and paste the copied caption from your clipboard (NOTE: Make sure to read and edit the caption as necessary)
  8. In the "Add to your post" section, click the image icon 
  9. Click "Add Photos/Videos" and select your 1-Minute Video
  10. OPTIONAL: Use the other post options to add feelings, check-ins, etc to your post
  11. OPTIONAL: Click on the "Video Options" button to change your video's thumbnail, add captions, and add a title
  12. Click the blue "Post" button to immediately publish your post



Posting Your 1-Minute Video to Instagram


When you've completed your video, you're ready to post it! Follow the instructions below to post your video to Instagram from your desktop:


  1. Navigate to the 1-Minute Video Post & Script page (where you downloaded the talking points, above)
  2. Click the button labelled "2) Copy the Caption" to copy the post caption to your clipboard
  3. Click the button labelled "3) Share the Post" button to view the share popup.
  4. Click the Instagram button
  5. Make sure you're logged into your Instagram Professional Account, then click the + icon at the top right of your screen
  6. Click on "Select from Computer" and select your 1-Minute Video
  7. Click on the icon in the bottom left to resize the frame of your video (so you don't crop yourself!)
  8. Click "Next" in the top right
  9. Select your cover photo (either a frame from your video or a separate graphic you've created)
  10. Click "Next" in the top right
  11. Click into the caption box that appears and paste the copied caption from your clipboard (NOTE: Make sure to read and edit the caption as necessary)
  12. OPTIONAL: Add your location
  13. OPTIONAL: Click on the "Accessibility" option to turn on auto-generated captions
  14. Click "Share" in the top right to immediately publish your post