As discussed in our training video about "Omnipresent Marketing," the Monthly Value Program (MVP) should be distributed to your contacts in multiple places. The first -- and arguably most important -- of these is by email.
Growing out of the early days of the internet, email is here to stay. One report forecasts worldwide email usage to reach 3 billion people by 2020! And people like using email, too: Forrester reports that people are twice as likely to sign up for your email list than interact with you on Facebook, and another study shows that 88% of people actively check their email on their smartphone throughout the day -- making it more popular than any other app on iPhones or Androids.
That's where the Cover Email Template comes into play. Part of the MVP Support File, the Cover Email Template helps set the stage for the valuable information you have to share.
Its main purpose is to get your contacts to engage with your email by either clicking on the link to your blog post or opening the PDF Report, but it also shares just enough quality information that readers will get a good impression of your business expertise even if they don't have the time to do those actions.
Related Help Articles
To send the MVP to your database via email, you have three options: through the Marketing Suite included in your Paperless Agent Marketing Club membership, through your CRM (if it has bulk email capabilities, like Realvolve), or through your personal email service, like Gmail. Below are resources outlining the process of using each of these.
OPTION 1: Sending the Campaign Through the Marketing Suite
The Marketing Suite is a solution for those of you who want to send out emails to your database but don’t have an email marketing system quite yet, or you’re not happy with the one you have. Right now, its most powerful use will be in sending out the MVPs. We’re actively developing the Marketing Suite, however, and intend for its uses and functions to grow.
Before you can send a campaign in the Marketing Suite, you need to upload a list of subscribers. Review this help article for instructions.
Note: If you choose to use the Marketing Suite, you will not need to attach the PDF report to your email. Instead, the formatted template itself will serve as the PDF.
- From your Paperless Agent Dashboard, click on the "Send Emails" tab under the Marketing Column.
- Upload your database as a subscriber list
- Locate the newsletter you'd like to use and click "Create Campaign"
- Click "Use Newsletter"
- In the "Intro" field, add your customized Cover Email Template from the MVP Support File
- In the "Bio" field, include your contact information
- When you're ready, click "Send Campaign"
Having trouble using the Marketing Suite? Refer to these help articles.
OPTION 2: Sending the Campaign Through Your CRM or Email Marketing Service
Watch this video for a demonstration of sending the MVP through your CRM, if your CRM has email marketing capabilities. In this tutorial, we demonstrate including the MVP PDF Report as a link within the email you send.
OPTION 3: Sending the Campaign Through Your Personal Email Service
Watch this video for a demonstration of sending the MVP through your personal email service. In this tutorial, we demonstrate attaching the MVP PDF Report to the email you send.