You will need a Facebook account to get started. Sign up for free here. 


If you intend to use Facebook to promote your real estate business, then you should follow these instructions to create a new Facebook Business Page or convert an existing profile into a page. This keeps you in compliance with Facebook's Terms of Service and will allow you to run ads on Facebook.

  • IMPORTANT NOTE: You can and should publish real estate related posts to your personal profile from time to time as well. But you won't be able to run ads on those posts, and if you do it too much, Facebook might delete your profile entirely.


We recommend using Creator Studio to create posts for your Facebook Business Page. Creator Studio is a publishing tool that allows you to manage, schedule, and review your posts on all your Facebook and Instagram business accounts in one place. Click here to setup Creator Studio.


Below are instructions for using Creator Studio to publish a post to Facebook from the Social Media Post Library. 

 

________


Step-by-Step Instructions [Image Post]

  1. Locate the post you would like to use in the Social Post Library
  2. Click the Image button to download the post image
  3. Click the Caption button to copy the post caption
  4. Click the Share button to be directed to Creator Studio
  5. Select the Facebook icon at the top of your screen, if it is not already selected
  6. Click on "Create Post" and select "Create Post"
  7. Choose the Business Page you want to publish to, if it is not already selected
  8. In the caption area, paste the copied caption
  9. Click "Share a Photo" then select the downloaded post image
  10. OPTIONAL: Use the other post options to add feelings, check-ins, etc to your post
  11. Click the down arrow next to "Share Now" to schedule, backdate, immediately publish your post, or save it as a draft

 

Step-by-Step Instructions [Video Post]

  1. Locate the post you would like to use in the Social Post Library
  2. Click the Image button to download the post video 
  3. Click the Caption button to copy the post title and caption
  4. Click the Share button to be directed to Creator Studio
  5. Select the Facebook icon at the top of your screen, if it is not already selected
  6. Click on "Create Post" and select "Upload Video"
  7. Choose the Business Page you want to publish to, if it is not already selected
  8. In the caption area, paste the copied title and caption
  9. Move the title (the first line of the copied text) to the title area
  10. OPTIONAL: Add tags to your post, like "Real Estate" and "Austin, Texas"
  11. Click "Thumbnail" and customize the thumbnail for your video
  12. Click the Next
  13. Choose whether to schedule, backdate, immediately publish your post, or save it as a draft
  14. Select the placement options for your video
  15. Click the bottom blue button to schedule, backdate, publish, or save your post