Getting Started with Marketing Club

Welcome to Marketing Club by The Paperless Agent!

Marketing Club is a self-service membership that gives you access to AI-powered tools, marketing campaigns, training, templates, an AgentID website, and a community of real estate professionals.

You choose which tools and resources to use, customize the materials for your business, and publish or distribute them through your preferred channels.

Follow the steps below to get started.

1. Log in to your Member Dashboard

Your dashboard is the central location for your Marketing Club tools, training, and resources.

Bookmark this page for easy access: https://dashboard.thepaperlessagent.com/

If you have trouble logging in, please review: Log In Solutions

2. Make Sure You Receive Our Emails

We send emails announcing new resources, upcoming Member Training sessions, training replays, special events, and important membership updates.

To prevent these messages from going to your spam folder or Gmail Promotions tab, follow the instructions here:

How to Keep Paperless Agent Emails in Your Inbox

3. Join the Agent Machine Community

Agent Machine is our member community where you can interact with The Paperless Agent team and other members, ask questions, discuss AI and marketing, and learn from what others are doing.

To join:

1. Log in to your Member Dashboard.

2. Find the Join the Agent Machine Community card under Quick Links.

3. Click Send My Invite.

4. Check your email for the invitation and follow the link to create your community login.

Inside Agent Machine, you can access community discussions, the AI Cookbook, the monthly Power Prompt, live events, new tools, and additional resources as they are released. Mobile apps are also available for iPhone and Android.

Explore Your Marketing Club Resources

AI Studio

AI Studio provides guided AI tools designed specifically for real estate professionals. These tools can help you create and improve marketing content, listing materials, client communications, presentations, and other real estate resources.

You do not need to be an AI expert to use AI Studio. Select the appropriate tool, provide the requested information, and review the generated content before using it.

Always verify AI-generated content for accuracy and make any changes required by your brokerage, local market, fair housing requirements, and applicable laws.

Access AI Studio through the AI Studio section of your Member Dashboard.

Education and Member Training

Visit the Education section for courses, special programs, purchased products, and educational resources.

Marketing Club members also receive exclusive live Member Training on the first and third Wednesday of each month at:

• 1:00 PM Pacific

• 2:00 PM Mountain

• 3:00 PM Central

• 4:00 PM Eastern

You can register for upcoming sessions and watch previous training replays in the: Member Training Library

If a training date changes because of a holiday or scheduling conflict, we will notify members by email.

Marketing Campaigns

Marketing Club campaigns provide ready-to-use real estate content that helps you stay in touch with your database and remain visible online.

Depending on the campaign, materials may include:

• Blog articles

• Email newsletters

• Social media captions and graphics

• Social video scripts

• Lead follow-up and outreach scripts

• Postcards

• Consumer reports

• Additional marketing resources

Before launching a campaign, review your profile information, branding, contact list, social media connections, website settings, and scheduled posting times.

Access your campaigns through the Marketing section of your Member Dashboard.

Templates and Downloadable Resources

The Resources section contains downloadable templates and files for:

• Lead generation

• Listings

• Buyer representation

• Client follow-up

• Items of value

• Email marketing

• Social media

• General real estate marketing

You can browse featured and popular resources or search for a specific topic.

AgentID Website

Your Marketing Club membership includes access to an AgentID website.

Depending on your website setup, you can use it to:

• Publish blog articles

• Create neighborhood pages

• Create property listing pages

• Build lead-generation landing pages

• Add testimonials and reviews

• Display your contact and business information

Use the Access My Website option under Quick Links to open your website administration area.

Make sure your name, company, address, phone number, and other business information are accurate and consistent with your Google Business Profile, social media accounts, brokerage information, and other online profiles.

Email Blaster

The Email Blaster allows you to create and send emails to your uploaded subscriber list.

You can use existing templates for:

• Monthly blog topics

• Items of value

• Lead generation

• Listing promotion

• Client education

• General announcements

Access it through the Send Emails option under Quick Links.

The Email Blaster and other contact-management tools may maintain separate contact lists. Review your subscriber list before sending a campaign and confirm that bounced or unsubscribed contacts are not included.

Social Media Library

The Social Media Library contains ready-to-use social posts, graphics, videos, and captions.

Use the Post to Social Media option under Quick Links to access the available content.

Before scheduling automated posts, confirm that the correct Facebook Page and Instagram account appear as connected in your account settings.

Implement the 5-Step Real Estate Digital Marketing System

Marketing Club campaigns are designed to help you follow a practical five-step marketing system:

1. Publish useful real estate information through a blog or article.

2. Email the information to your contacts.

3. Share related content on social media.

4. Record or publish a short video.

5. Follow up individually through text, email, or social media messages.

The goal is to keep you visible, provide useful information, nurture relationships, and create more opportunities for real estate conversations.

You can publish the materials as provided or customize them to match your voice, market, brokerage, and brand.

For additional guidance, review: How to Implement the Monthly Value Program

Recommended Getting Started Checklist

To make the most of your membership:

1. Log in and bookmark your Member Dashboard.

2. Verify your profile and business information.

3. Join the Agent Machine Community.

4. Explore AI Studio and try one guided tool.

5. Register for the next Member Training.

6. Review the Member Training Library.

7. Explore the AI Cookbook and Prompt Playbook.

8. Review the current marketing campaigns.

9. Confirm your email subscribers and social media connections.

10. Choose one campaign or resource and put it into use.

You do not need to use everything at once. Start with the tool, campaign, or training that best supports what you are currently working on.

Need Help?

If you experience a technical or account issue, email: support@thepaperlessagent.com

Please include your name, membership email address, the page or tool you are using, and a screenshot or description of what is happening.

Our normal support hours are Monday through Friday, from 9:00 AM to 5:00 PM Central Time.

Thank you for being a Marketing Club member. We look forward to helping you make the most of your tools, training, resources, and community.