Getting Started with Marketing Club

Modified on Tue, 6 Jan at 2:01 PM

Welcome to The Marketing Club by Paperless Agent!

The Marketing Club provides you with an innovative and guided approach to fulfilling your marketing needs. Please follow the steps in order to make the most out of the Marketing Club, but before you get started:

1. Log in to your Customer Dashboard

Bookmark the Dashboard URL so you never forget where to go to find your Marketing Club materials: https://dashboard.thepaperlessagent.com/

If you're having trouble logging into the Dashboard, review this help article: Log In Solutions

2. Make sure you're receiving our emails

During your membership, you'll receive emails announcing new resources, recapping training sessions, and inviting you to periodic live classes. Stay in the loop by keeping us out of your Spam folder (or, if you're a Gmail user, out from under the Promotions tab.) Review the help article below for instructions:

How to Keep Paperless Agent Emails in Your Inbox

If you run into any problems, please email us at support@thepaperlessagent.comansues, and a Member Success Representative will help you with any issues you have. Please keep in mind that our normal business hours are Monday through Friday from 9am - 5pm Central Standard Time.

Let's get started!

The three main things you need are located at the top of this dashboard! You can also access the Quick Links section for Listing & Buyer Representation information, your AgentID website, Emails, Social Posts, and more!

Education:
- Courses: Courses contain all the *Free Bonus Courses* with downloads you received when signing up! Along with any special courses or events you may have purchased.
- Training: Exclusive Member-only training. Register for upcoming trainings, view recent and featured trainings, plus access all of our past Member Trainings in the Member Training and Library!
  Live sessions are held on the 1st & 3rd Wednesdays of every month at 4 p.m. Eastern!
- Events: Special yearly events like our Annual Listing Summit in January and our Buyer Representation Summit in August can be found here!
Resources: A File Box full of useful downloadable resources. Pick from our Featured or Most Popular! Or select based on Lead Generation, Items of Value, or Marketing resources!
Marketing: Access your Marketing Campaigns here!

Quick Links:

Listing Presentation & Buyer Representation Courses (Also found in the Education category)
Marketing Campaigns (Same as Marketing category)
*Access My Website* Customize your Free AgentID website! Post blogs! Create local Neighborhood Pages, Listing pages, Landing pages for Lead Gen, add Reviews, and more!
Search Templates & Files (Same as Resources category)
View Member Training (Also found in the Education category)
*Send Emails* Use our Email Blaster and choose from a variety of existing email templates! From monthly blog topics to Lead Gen and Listing Promotion emails!
*Post to Social Media* Access to our Social Media Library! Choose from our library of Social Posts & Social Videos!

Implementing The 5-Step Real Estate Digital Marketing System

We provide you with all the content needed in our Monthly Value Programs (MVPs) to implement the 5-Step Real Estate Digital Marketing System with ease! Keeping you top of mind with your existing sphere of influence! Our monthly Member Training will keep you abreast of strategies to help you nurture leads and get new clients!

Here are the 5 Steps:

Publish Useful Real Estate Info (Blog)
Send the info to people you know (Email)
Post info on social media (Social Media Posts)
Share a 1-minute video (Social Media Videos)
Individual messaging follow-up (Text or Social Media Messages)

Each MVP contains Blogs, Email Newsletters, Social Posts, Social Video Scripts, and Outreach scripts. Plus, monthly postcards and quarterly Reports as direct marketing tools that can enhance your digital marketing efforts. Here's a highlight of what is included in each MVP:

Monthly Blog Article: Relevant topics that meet your clients where they are!
Email Newsletter linked to Blog
Social Post Images & Content - enough for 2 per week!
Social Video Scripts and examples - 1 per week plus a bonus YouTube video script!
Outreach scripts to follow up with your leads!
Plus Bonus Items: Postcards and Reports (quarterly) for direct marketing!

You can implement the five-step system by manual posting methods using our images and content to post blogs on your website and on social media for yourself! How to Implement the Monthly Value Program. Here is a video walkthrough of the program as well.

A note about Agent Marketing Concierge (AMC)!

If you prefer a more hands-off approach to your marketing, we also have a concierge service that does everything for you. Learn more about our Agent Marketing Concierge (AMC) program here.

Thank you for your membership. It's our pleasure to support your success in real estate!