Getting the Most From Your Monthly Marketing Campaigns (Monthly Value Program - MVP)

Getting the Most From Your Monthly Marketing Campaigns

Your monthly Marketing Campaigns are the backbone of the Paperless Agent’s proven 5-Step Marketing System. This system helps you stay visible, build trust, and generate real conversations with the people most likely to hire you. Everything is designed so you can simply download, personalize, and publish without having to start from scratch.

This article breaks down what you get each month, how the system works, and exactly how to put the campaign to work in your business.

What You Receive Each Month

Every Monthly Marketing Campaign includes a full suite of ready-to-use assets:

1. Featured Blog Post

A professionally written, value-driven article you can publish on your site.
Use it to position yourself as the knowledgeable, trustworthy advisor your market needs.

You can:

• Publish it on your website

• Turn it into a newsletter

• Break it into multiple social posts

• Convert it into a video script

• Personalize it with your local market insights

2. Social Media Content

Includes:

• Branded and unbranded graphics

• Captions

• Stories

• Short-form video ideas

These are ready for Facebook, Instagram, TikTok, LinkedIn, YouTube Shorts, or anywhere you post content.

3. Email Blaster Message

A pre-written email promoting the monthly blog post. You can send it through the Email Blaster or copy it into your CRM.
All you have to do is hit send.

4. Video Scripts and Talking Points

Each month includes a simple script so you can record a short, 1-minute video quickly.
These scripts connect directly back to your blog to reinforce your expertise.

5. AI Tools and Prompt Packs

These turn every monthly asset into:

• Personalized videos

• Localized social posts

• Better email subject lines

• Expanded educational content

• Summaries and variations

• Neighborhood-specific insights

You can create 10–20 pieces of content from one blog post using AI Studio or the Prompt Playbook.

The Paperless Agent 5-Step Marketing System

Your monthly campaign is built around this simple, repeatable process:

Step 1: Publish Useful Real Estate Information (Blog)

Post the monthly blog on your website.
This becomes the foundation for the rest of your marketing for the month.

Step 2: Send the Information to People You Know (Email)

Use the provided email template to send the blog to your database.
This keeps you in front of your contacts in a natural and helpful way.

Step 3: Share a 1-Minute Video (Social Media)

Use the monthly script to record a short video summarizing the topic.
You do not need fancy equipment. A 30-second to 1-minute clip is perfect.

Step 4: Post Information on Social Media (Social Media)

Share the graphics, captions, reels prompts, and stories included in the campaign.
You can schedule them all at once or spread them out over the month.

Step 5: Individual Messaging Follow-Up (Text or Social Media Messages)

Look at who liked, commented, watched your video, or clicked your email.
Reach out with a simple message:
"Thanks for checking out my post. How have things been with you?"
These small follow-ups often produce your warmest leads.

We provide scripts for this as well!

How These Steps Work Together

The system creates omnipresence. When someone:

• Receives your email

• Sees your social posts

• Watches your videos

• Visits your website

• Gets a personal message from you

…it builds familiarity, trust, and authority. Instead of chasing leads, you stay top-of-mind naturally and consistently.

Tips for Getting the Best Results

• Personalize the blog and captions with local examples.

• Record videos even if they aren’t perfect. Authenticity wins.

• Send the monthly email every month, without exception.

• Follow up with anyone who engages with your content.

• Repurpose everything through AI Studio to expand your reach.

• Keep the process simple. The system works because it is repeatable.