Manual vs Automatic Blog, Email, and Social Media Campaigns - How to Use the Monthly Value Program (MVP) Campaigns

Modified on Wed, 11 Mar at 1:33 PM

As part of your Marketing Club membership, you get access to multi-channel marketing campaigns called the Monthly Value Programs (MVPs).


These campaigns are designed to help you stay top-of-mind with your sphere of influence while nurturing new leads.


Each MVP includes ready-to-use marketing content such as:

  • Blog posts

  • Email templates

  • Social media posts


You can use this content in a few different ways depending on how you prefer to run your marketing.


Option 1: Use the Content with AI Studio (Recommended)


The easiest way to use MVP content is through AI Studio.


AI Studio allows you to quickly generate, edit, and customize marketing content so it fits your voice, brand, and local market before publishing it.


Many agents will use the MVP topic as the foundation and then:

  • Expand or modify the blog using Blogger AI

  • Generate social media posts

  • Rewrite emails

  • Personalize the message for their audience


After creating or editing the content in AI Studio, you can publish it wherever you normally market, including:

  • Your AgentID Site

  • Your email marketing platform

  • Your social media accounts

  • Your CRM or newsletter system


This option gives you the most flexibility and personalization while still saving time using AI.


Option 2: Manually Post the Campaign Content


You can also download the campaign materials and publish them yourself using your existing marketing systems.


Each MVP provides:

  • A blog article

  • Email content

  • Social media captions


These are provided as Microsoft Word documents, which can be opened in most word-processing applications.


To use them, simply:

  1. Download the campaign files

  2. Copy the content you want to use

  3. Paste it into your blogging platform, email system, or social media scheduler


This option works well if you:

  • Already have a marketing system in place

  • Use your own CRM or email platform

  • Prefer to schedule posts through your existing tools


Learn how to access and implement the MVP campaigns here.


Legacy Option: Campaign Director (Existing Accounts Only)


Some older accounts may still have access to Campaign Director, which allowed campaigns to be automatically published.


If you have access to Campaign Director, it can automatically:

  • Publish blog posts to your AgentID Site

  • Send emails to contacts you've uploaded to the system

  • Publish social media posts to connected accounts


Please note that Campaign Director is no longer available for new accounts.

If your account already includes Campaign Director, you may continue using it.


Learn how to use Campaign Director here.


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