We've intentionally written all the campaign materials using "we" for several reasons:
- It’s always better to say that you are part of a team in order to build confidence with potential clients
- No agent exists in a vacuum. We all work with title companies, contract close coordinators, and people in an office.
Every agent is part of a team in this way, and we strongly suggest that agents give this impression when speaking to clients because it inspires more confidence to be working as a group instead of alone as an individual. This is the reason we also include the "Meet the Team" slide in our Digital Listing Presentation template.
However, at the end of the day, what really matters is that you send out the campaign and make contact. Your client is most likely not going to give it a second thought :)
We discussed this in the Q&A portion of the November 1st, 2017 Member Training Session. If you'd like to review it, please click here.