Instagram is the fastest growing social media network today, and perhaps more importantly, it's the one with the most engaged audience. For real estate professionals looking to implement a omnipresent marketing strategy to build trust with your network, Instagram is a must-have.

Learn more about using Instagram for real estate in our July 19, 2017 Coaching Club Session.

Once you have setup your Instagram account, you can start posting to it. At this time, you can only publish an Instagram post using the mobile app.

Finding the Instagram Post in the Monthly Digital Marketing Campaigns

For each Monthly Digital Marketing Campaign, we provide you with a post to add on Instagram. To get the copy (words) and image for each Instagram post in the Monthly Digital Marketing Campaigns, you will need to download two files from the month's campaign you wish to use:

  • The Support File
  • The Instagram Image

So, for example, if you wanted to use the February 2018 Digital Marketing Campaign, you would take the following steps:

  1. Login to your Paperless Agent Dashboard
  2. Click on the course card titled "Monthly Digital Marketing Campaigns"
  3. Select the chapter titled "February 2018 - Home Design Trends to Watch in 2018"
  4. Click the section titled "DOWNLOAD: Campaign Collateral"
  5. Click the "Download" button next to the Support File and Instagram Image

Sharing the Instagram Post from the Monthly Digital Marketing Campaigns (Step-by-Step Instructions)

Since you can only publish posts to Instagram from the mobile app, we recommend emailing yourself the post copy and image to make it super simple. You will need to have your email connected to your phone.

  1. Open the Support File and scroll to the page titled "Instagram Post"
  2. Copy the text there, making sure to include the hashtags
  3. Open a new email and address it to yourself
  4. Paste the text from the Support File into the body of the email
  5. Edit the text as necessary for your market (i.e. changing the recommended local tags, adding your own flair)
  6. Attach the Instagram image to the email
  7. Hit "Send"
  8. On your phone, open the email you just sent
  9. Save the image to your phone
  10. Copy the text from the body of the email
  11. Open Instagram and start a new post
  12. Select the image from your Camera Roll
  13. Hit "Next"
  14. Add a filter if you want, but it's not necessary
  15. Hit "Next"
  16. Paste the text from the email into the post's text area
  17. We recommend tagging yourself and adding your location to this post
  18. Choose "Share" when ready

Sharing the Instagram Post from the Monthly Digital Marketing Campaigns (Visual Instructions)

Step 6 from above

Step 8 from above

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Step 9 from above