Boosting A Post:
If you've created a Facebook Business Page and published a post before, then you have likely seen the blue button that says "Boost Post." Facebook designed this tool to make it super easy to spend money, but "Boost Post" is fairly limited on audience selection and placement tools.
Boosting a post is designed to make it easy to promote a post to people that you are connected with already (i.e. those who have liked your page or are fans of your Business Page). An example of when you should Boost a post: You have a video you've just finished shooting and you want all fans of your Business Page to see that video.
- Pros:
- This is the most simplified way to spend money on Facebook
- It’s designed to take a message that you have and quickly promote it to the people to whom you’re already connected
- Cons:
- If you’re already running ads to your database, then boosting a post will result in an unnecessary duplication of your efforts and increase in your budget for staying in touch with your network
- Boost post does not provide the advanced targeting options like homeownership and location that result in the most effective ads
- When to use “Boost Post”:
- In general, we do not recommend that you use the Boost Post feature
- If you publish original content that you want your Facebook audience to see but you do not intend to run a full ad campaign for it
Ads Manager:
Facebook Ads Manager is a wizard-driven approach to the more sophisticated advertising capabilities within Facebook. Since it was merged with Facebook's Power Editor early in 2018, Ads Manager is the tool that we recommend you use to create all your Facebook ad campaigns, including Just Listed Campaigns. You can access Ads Manager by going to www.facebook.com/ads/manage.
- Pros:
- It’s easy to setup your first ad in a campaign using the wizard-style process
- Facebook is adding more and more features to Ads Manager all the time
- It offers you the most control over your campaign’s audience, creative, and budget
- It’s the fastest way to create multiple versions of your ad
- This is called “split testing,” and it’s the best way to reduce your cost-per-click
- Read more about this in our guide Creating and Running a Split Test
- It allows you to bypass the $5/day budget minimum
- Cons:
- There is a bit of a learning curve to know how to use it effectively
- When to use Ads Manager:
- We recommend that you use Ads Manager all the time
You can find a video explanation of the following at the Member Training Session link below.