Digital Marketing Clinic



Do you know when Facebook will have audience selection tools for other countries like Canada?

  • Facebook is constantly expanding the information they supply, but some features aren’t expanded to everyone. In Canada, due to current privacy laws, they are unable to share potential income in a household for selection. 
  • In short, we’re not sure when of if Facebook will be able to include income and behavioral demographics for marketing in Canada, but you should still see results with the targeting available to you!


How many people should be in one ad-set?

  • The more specific, the better! If you get an error message from Facebook because it’s too small, run it anyway!
  • Chris aims for 3,000-7,000 people typically.


What takes precedent in an ad: zip code or behavior?

  • If forced to decide, Chris would say that the zip code takes a slight precedent and then follow up with behavior. 
  • Chris occasionally users’ geographic area and then owning a home in that area.


What does a Facebook ad for impressions or branding look like?

  • This is an example of a real agent branded ad. The goal is to zero in on a few zip codes so people are aware of what you do.



Can you do exclusions of groups of people on Facebook?

  • Yes, you can upload a list of people and exclude them (i.e. other realtors). You can also do a custom search and exclude those people.


Can you do exclusions of groups of people on Facebook?

  • Yes, you can upload a list of people and exclude them (i.e. other realtors). You can also do a custom search and exclude those people.


If my goal is for exposure, should I not pay attention to clicks, just impressions?

  • Remember that you’ll be charged a different amount for clicks than impressions.
  • There are only a few reasons that Chris would pay just for impressions:
    •  1) if farming a specific market
    • 2) if uploading a customer list to communicate with.


Is there a way to do negative key words in Facebook?

  • Unfortunately, you cannot do this in Facebook like you can in Google AdWords