In order to create and manage a Facebook Business Page, you must have a Facebook Profile. They will always be linked. You can easily manage who sees what you post on your Facebook Business Page and keep it completely separate from your Facebook Profile.
For a quick rundown of what a Facebook Business Page is and how it differs from your Facebook Profile, follow the link below:
https://www.facebook.com/business/learn/facebook-page-basics
Watch each video pertaining to the topics listed on the Contents bar with different basic topics to the left of the video.
Bookmark this URL for future reference:
https://www.facebook.com/help/pages
Start your Facebook Marketing for Real Estate training program (if applicable), before starting work on your Facebook Business Page and before implementing the corresponding resources provided. To get started:
Paperless Agent Dashboard > Products & Certifications: Facebook Marketing for Real Estate training course card
If you do not have access to Facebook Marketing for Real Estate please email support@thepaperlessagent.com to find out how to get that training.
Watch the following Marketing Club Sessions' training videos in their entirety. Again, do this before starting work on your Facebook Business Page and before implementing the corresponding resources provided in each one.
Facebook Ad Demos: Agent Branded and Open House Campaigns
April Digital Marketing Campaign / Just Listed Facebook Ad
Real Estate Branding on Facebook